Many thanks to Agathe Jacquillat and Tomi Vollauschek at FL@33 in London for selecting our work for inclusion in their latest book project. We feel incredibly humbled to be part of a volume that includes work from designers like Milton Glaser, Alvin Lustig, and Stefan Sagmeister.
Prior to the book's official release, FL@33 posted a video (below) that shows a complete run through the book. Our favorite moment is at the 01:00 mark.
FL@33's choice for the video's soundtrack is an appropriately joyful ode to typography. It's a recording of Lou Rawls singing "Alphabet" from Episode 43 of Sesame Street in 1970 - embedded link provided below.
Above: Cover Typography for Title 02 - The Giving Issue
"Title" is an ongoing self-promotional publication produced by Go Welsh. Each issue is numbered and has a distinct theme.
The second in the series was published prior to the winter holiday season so we chose "giving" as the issue's theme. We repurposed old logo projects into a series of pattern designs that were printed across interior spreads with hopes that recipients would use the pages as holiday wrapping paper for gifts.
Since gifting was intentionally linked to the project, we desired to design a cover treatment that hinted at the interior content. Ultimately, we decided three-dimensional typography made of wrapped gift boxes was the direction to pursue.
The challenge was to figure out how to quickly construct the type using objects that we already had in the studio. A collection of boxes, books, and round containers was transformed into the cover typography through the use of white kraft paper.
The resourceful nature of our work process was fully realized as we used the reverse side of a banner to create a makeshift cyc wall on top of our conference table; the banner was connected to the ceiling panel grid using standard binder clips. A few sheets of sketch paper on the sides of the cyc wall helped to provide more background against which to shoot and we relied on the natural light from the side door's window to cast the shadows. A bit of Photoshop work added to the mix and our lo-tech production was complete.
"Alphabet" by Lou Rawls on Episode 43 of Sesame Street, 1970
